THE WALKING DEAD: OUR WORLD CELEBRATES ONE-YEAR ANNIVERSARY BY GIVING FANS THE CHANCE TO GET IN THE GAME WITH THE “BECOME A HERO” CAMPAIGN
Helsinki, Finland & New York — 10 Jul 2019 9 a.m. EST / 4 p.m. EEST
Winners Will Transform Into Playable Characters In the Popular Mobile Game and Meet Cast Members of AMC’s Long-Running Hit Series
The Walking Dead
To celebrate the one-year anniversary of their one-of-a-kind location-based augmented reality mobile game The Walking Dead: Our World, Next Games and AMC are continuing their efforts in providing immersive fan experiences by giving fans a unique opportunity to become a special playable character in the game through the “Become a Hero” campaign.
The campaign opens up auditions to all players and fans to become the next Walking Dead hero and fight walkers alongside Rick, Daryl, Michonne and other fan-favorite characters. Fans can find more information through the game and enter by filming their best The Walking Dead hero pose or at www.thewalkingdeadourworld.com.
“The real heroes of The Walking Dead franchise have always been the fans and we’re excited to give these dedicated superfans the spotlight they deserve by adding them to the game. This also allows us to further bridge The Walking Dead universe with the real world gameplay in a truly unique way”, said CEO Teemu Huuhtanen from Next Games.
“Last year, we presented fans with the unique opportunity to bring The Walking Dead’s apocalypse into the real world,” said Yoel Flohr, EVP of Digital and Franchise Development at AMC. “We’re thrilled to be able to turn the tables now, and invite real players into the world of the game and truly become a part of the universe they love.”
In addition to becoming a hero in the game, the winners will get a chance to meet The Walking Dead TV show cast at New York Comic Con in October. Winners will be selected by a panel of judges in August and their characters will be added to the game during Season 10 of The Walking Dead.
Fans can enter the contest during July through The Walking Dead: Our World mobile game, as well as by visiting AMC’s DeadQuarters experience at San Diego Comic-Con on July 18-21.
Download the game for free from App Store or Google Play: www.getourworld.com
Video trailer: https://www.youtube.com/watch?v=VNp-yi_QDkY
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About Next Games
Next Games (Helsinki Nasdaq First North: NXTGMS) is the first publicly listed mobile game developer and publisher in Finland, specializing in games based on entertainment franchises, such as movies, TV series or books. The developers of the critically acclaimed The Walking Dead games redefines the way franchise entertainment transforms into highly engaging service-based mobile games. In summer 2018, Next Games launched The Walking Dead: Our World, which utilizes cutting edge AR technology and is powered by Google Maps. Currently Next Games is working on multiple new games based on popular entertainment franchises including, Blade Runner Nexus, for the popular Blade Runner franchise and a mobile game based on Netflix’s Stranger Things. For more information head to www.nextgames.com
AMC is home to some of the most popular and acclaimed programs on television. AMC was the first basic cable network to ever win the Emmy® Award for Outstanding Drama Series with “Mad Men” in 2008, which then went on to win the coveted award four years in a row, before “Breaking Bad” won it in 2013 and 2014. The network’s series “The Walking Dead” is the highest-rated series in cable history. AMC’s other current original drama series include “Better Call Saul,” “Fear the Walking Dead,” “The Terror,” “Into the Badlands,” “Humans,” “Preacher,” “The Son,” “McMafia,” “Lodge 49,” “The Little Drummer Girl,” “NOS4A2” and the forthcoming “Dispatches from Elsewhere” and “For Life” (wt). AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “Talking with Chris Hardwick,” “AMC Visionaries” and “Ride with Norman Reedus.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile.
About The Walking Dead: Our World
The Walking Dead: Our World is the official mobile game of AMC’s The Walking Dead. It is a first-of-a-kind location-based augmented reality game that immerses you into the zombie apocalypse. Defend your surroundings by fighting walkers on the streets, in the park, on your sofa — wherever you are and whenever you feel like it. Join forces with Rick, Daryl, Michonne and all your favorite characters from AMC’s The Walking Dead. And remember: Aim for the head.