AMC and Next Games Launch First-Ever Collaborative Digital Campaign Featuring Stars from The Walking Dead
Next Games, known for the first-of-its-kind, near real time TV show and game collaboration in The Walking Dead: No Man’s Land, blazes the trails in the mobile gaming industry once again by integrating TV-show actors into an in-game and marketing campaign, with its new
“Playtime with Jesus” initiative
New York & Helsinki, Finland – February 26th, 2018 — In continuation of their ongoing successful partnership, AMC and Next Games, the Finnish mobile game developer and publisher, has launched “Playtime with Jesus”, a unique talent-led digital campaign for the official mobile game “The Walking Dead: No Man’s Land“, starring “The Walking Dead” actors Tom Payne (“Jesus”) and Alanna Masterson (“Tara”).
“Playtime with Jesus” features Payne showing Masterson and viewers how play “The Walking Dead: No Man’s Land” through a series of eight lessons, including how to tackle story missions and fight enemies with special weapons. Beginning Monday, February 26, the video spots will rollout in-game, on YouTube, Facebook, Twitter and on air during and following the mid-season premiere of “The Walking Dead” season 8 on Sunday, February 25 on AMC.
“‘See it on TV, play it on your phone’ is an experience we’ve committed to delivering with ‘The Walking Dead: No Man’s Land,’ and ‘Playtime with Jesus’ is a fresh unique take on that. With the help of our partners at AMC, we teamed up with Tom Payne and Alanna Masterson to create this fully integrated talent-led campaign that will live across multiple platforms and align with the mid-season premiere of ‘The Walking Dead’ on February 25,” said Saara Bergström, Chief Marketing Officer at Next Games.
Playtime with Jesus trailers: https://www.youtube.com/playlist?list=PLWfVdkxEOJPJhmbMle3WIxXdg3Oc4Pgvo
Download The Walking Dead: No Man’s Land: www.getnomansland.com
About Next Games
Next Games (Helsinki Nasdaq First North: NXTGMS) is the first publicly listed mobile game developer and publisher in Finland, specializing in games based on entertainment franchises, such as movies, TV series or books. The developers of the critically acclaimed The Walking Dead: No Man’s Land redefines the way franchise entertainment transforms into highly engaging service-based mobile games. The Walking Dead: No Man’s Land, based on the popular AMC TV series, has been downloaded over 20 million times, with the game mirroring events as they occur in the show. Currently Next Games is working on four new games based on popular entertainment franchises including a mobile game for the popular Blade Runner franchise and a second The Walking Dead title with AMC, a unique location-based AR game, The Walking Dead: Our World. Next Games employs 119 people and is based in Helsinki, Finland. For more information head to www.nextgames.com
AMC is home to some of the most popular and acclaimed programs on television. AMC was the first basic cable network to ever win the Emmy® Award for Outstanding Drama Series with “Mad Men” in 2008, which then went on to win the coveted award four years in a row, before “Breaking Bad” won it in 2013 and 2014. The network’s series “The Walking Dead” is the highest-rated series in cable history and the number one show on television among adults 18-49 for the last five years. AMC’s other current original drama series include “Better Call Saul,” “Fear the Walking Dead,” “Into the Badlands,” “Humans,” “Preacher,” “The Son” and the forthcoming “Dietland,” “The Terror,” “Lodge 49,” and “McMafia.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “Talking With Chris Hardwick,” “Comic Book Men” and “Ride with Norman Reedus.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile.
About The Walking Dead: No Man’s Land
The Walking Dead: No Man’s Land is a role-playing, tactical turn-based strategy game. Users are able to play as Rick, Daryl, Michonne and other iconic characters from AMC’s The Walking Dead. The game’s features include fighting through hordes of “walkers”, collecting and upgrading characters from the television series, selecting the right team and equipment for each battle mission, and joining other players in weekly challenges and player-versus-player combat. Additionally, players have to solve strategic puzzles while building a group and developing a safe refuge.
The game includes multiple streams of playable content including player-versus-player, weekly challenges, quick missions, episodic content and missions based on the TV series. The Walking Dead: No Man’s Land features over 70 in-game achievements, with new content continually being delivered via updates.