Strategic Focus Areas
1. Strengthening Strategic Partnerships
Next Games’ vision is to become the most sought after partner for global entertainment franchises. Next Games operates the whole value chain, from game concepting and development to publishing and marketing, providing a one-stop-shop service and expertise to its partners, the IP owners.
In collaboration with its partners, Next Games creates new business opportunities by providing a game experience that fits the partner’s and their target audience’s needs. Next Games is in a very good position to partner with the most significant license holders in the world, such as AMC Networks, Netflix, and Alcon Entertainment.
2. Active Brand Portfolio Management
Next Games’ mission is to define the way franchise entertainment transforms into highly engaging mobile games. A strategy based on utilizing well-established and widely recognized brands solves the challenge of rising user acquisition costs and thus stricter game performance requirements prevailing in the industry. The utilization of brands brings a competitive advantage, such as with alternative marketing opportunities or lower overall user acquisition costs. If utilized correctly, brands have the potential to create a higher organic uplift compared to competitors.
Along with the continuous development of live games, new licensing agreements with current and new partners need to be signed to actively manage a brand portfolio. When building games on existing brands and target audiences, it is important to place an emphasis on usability, player-centricity, meaningful utilization of the brand, and community.
In order to decentralize the company’s risk profile, the company is investigating diversifying its agreement framework. Within its existing licensing agreements, the company carries a relatively high risk over a game’s commercial success, which also yields the highest possible return to the company provided the product is successful. It makes sense to investigate adding projects with a lower risk profile or more guaranteed returns, such as so-called co-development arrangements, and building business operations on the basis of a combination of the different agreement structures.
3. Improving Overall Efficiency With A Unified Infrastructure
It is important for Next Games’ overall efficiency and productivity to continuously improve its operating methods and the infrastructure that supports operations. Continuous uptime anywhere, any time, and endless content distributed in suitable sequences – are essential in operating service-based games. The companies that are able to create added value through focusing on the development of the game experience, will be the ones who succeed in the service-based games market.
The challenge is to create an infrastructure for operating and building games that is as light as possible but at the same time unified and reliable. A unified infrastructure enables shared services between games, such as analytics, reusability of technical solutions, and high-quality technical performance. These shared services enable responding to the content creation challenge in the market with a development cycle that is as fast as possible.
A unified infrastructure enables the combination of shared services such as the operation of analytics, customer support or marketing. This creates benefits in efficiency compared to a decentralized model. Next Games’ technology platform enables modular game development, i.e. the reusability of code and functionality between games. Next Games does not build a game-specific platform for each product separately, which speeds up the development cycle. This means it is also possible to centrally improve and monitor technical performance as quality is becoming an increasingly important factor for successful game products.
4. Development Of Customer-driven Game And Purchase Experience
As new mobile gaming audiences emerge, the need for a tailored purchase experience becomes more pronounced. Achieving revenue growth necessitates a focus on a customer-centric purchase experience through personalized experience.
Next Games plans to utilize Artificial Intelligence (AI) in developing a mixed monetization model where direct purchases and ads are offered in the game according to the player’s preferences. As the average amount of time spent in a game is rising, and game companies need to offer each target group a meaningful way to consume and purchase content, it is important to invest in the mixed monetization model and to increase the player’s choices.