Operating Environment

Next Games operates on growing markets. The global mobile gaming market was valued at approximately 37 billion US dollars in 2016. The mobile gaming market is estimated to grow by an average of 12.5 percent annually in 2016–2019, increasing the net sales of the entire game industry¹. The biggest markets in 2016 were China and North America.

The mobile game industry is highly competitive. New competitors are continuously entering the market, and the supply of licensed games is growing continuously, as well. We place great importance on the ability to predict changes in player attitudes and consumer preferences. We connect our games closely to the worlds of the original entertainment stories and produce new content for players on a continuous basis in order to ensure that the game is always up-to-date from the fan point of view.

¹ Source: Newzoo, The GMGC Mobile Games Whitebook Q1 2017, January 2017.