We are a trendsetter.
The pace of the mobile gaming industry is getting faster and faster when it comes to competition, refining revenue models and developing technology. Game companies that want to succeed need to combine experience and creativity with agility. Thanks to our strategy, we at Next Games have been able to keep up with the pace of change in the mobile game industry and to create profitable business. We believe to hold a good position in regards to the overall development of the industry.¹
Mobile games that are based on great entertainment stories offer fans new ways of enjoying worlds familiar from movies, television or books – whenever and wherever. The license owners of entertainment products see mobile games as an important way to enhance the experience of the original story.
We at Next Games believe that we understand the needs of both license owners and players. We have proven our ability to create immersive game experiences with the success of The Walking Dead: No Man’s Land: approximately 16 million downloads and a place on the top 50 grossing list in the US Apple App Store ranking for iPhone games demonstrate this.
We will continue our work according to our strategy, developing and launching new licensed games, developing The Walking Dead: No Man’s Land and optimizing our advertising revenue model.
¹) As at 31 December 2016, the Day-7 retention for the Company’s games was 19 percent, as compared to industry average Day-7 retention of 9 percent. The figure is based on an article in eMarketer, which cites deltaDNA. Source: eMarketer, How Long Does It Take for Free-to-Play Mobile Gamers to Pay, 24 July 2015.
In the year ended 31 December 2016, Next Games’ average revenue per paying user (ARPPU) in North America was approximately 2.5 times of the average cost of paying user (CPPU).