Company

Our Strategy

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World's leading entertainment franchises

By Fans, For Fans

We aim to be the partner of choice for global entertainment businesses to craft authentic and long-lasting interactive entertainment based on the world’s most beloved franchises.

Together with our licensing partners, we create compelling fans-first interactive experiences by combining the stories of well-known movies, TV series, books and comics with highly engaging game mechanics. At the core of development is our unwavering focus on fans.

Our strategic pillars

Redefine.
Transform.
Play.

Redefine

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We use our creative expertise, cutting edge technologies, and data to drive decision-making and work smarter. We are always looking forward and discovering what’s next. We challenge ourselves and our partners to re-imagine what is possible.

Transform

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We craft unique interactive experiences based on the world’s most beloved entertainment franchises. We provide opportunities for talented people to develop skills and build their career. We know how to build long-lasting value and create returns, and we do it with care.

Play

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We are at the heart of the fan experience and put players first. We love the entertainment franchises we work with because we’re fans too.We believe in the power of the game to bring people together around new experiences.